Pump: Clay-orchestrated ICP research, outbound, and no-show recovery
Pump used Clay to codify ICP, auto-build territory lists with enrichment, personalize outbound (including cloud-provider personalization), and automate no-show recovery workflows that previously took ~20 minutes per lead.
- Business problem
- New reps took ~90 days to ramp; research and no-show follow-up were manual and inconsistent.
- Function
- Sales
- Tools
- Clay
- Effort / time to value
- GTM engineering workflows in Clay; team reported 3 people supporting 30+ quota-carrying reps.
Result
Reported result
New-rep ramp <2 weeks (vs ~90 days); outbound lead→meeting conversion +20–30%; no-show recovery 23–26%; response rates +25% after cloud-provider personalization alone.
Label: vendor-reported (Clay customer story)
New-rep ramp <2 weeks (vs ~90 days); outbound lead→meeting conversion +20–30%; no-show recovery 23–26%; response rates +25% after cloud-provider personalization alone.
Label: vendor-reported (Clay customer story)
Sources
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