PayPal Agentforce AI SDR on ignored merchant leads
PayPal put Agentforce on a 10-nudge cadence for leads no human would call, feeding Gong conversations and Seismic account data into the agent. Production across a ~200-rep org within 14 weeks of turn-on; agent books meetings so humans show up with context.
- Business problem
- PayPal onboards 100k+ merchants/month; ~8,000 monthly leads that stop processing were never worked by humans.
- Function
- Sales
- Tools
- Salesforce AgentforceGongSeismic
- Effort / time to value
- ~14 weeks from turn-on to production scale; requires marketing + compliance buy-in in regulated orgs.
Result
Reported result
Meeting conversion ~50% higher than humans alone (as reported at SaaStr AI 2026).
Label: operator-reported (SaaStr coverage of PayPal session)
Meeting conversion ~50% higher than humans alone (as reported at SaaStr AI 2026).
Label: operator-reported (SaaStr coverage of PayPal session)
Sources
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