SaaStr Agentforce on ghosted CRM contacts
SaaStr deployed Agentforce on previously ghosted CRM contacts as part of a multi-vendor AI SDR stack. Operator write-ups emphasize starting with segments humans refuse to work and reading every message for the first 30 days.
- Business problem
- Warm CRM contacts that human SDRs never followed up on produced zero pipeline.
- Function
- Sales
- Tools
- Salesforce Agentforce
- Effort / time to value
- SaaStr reports ~2 weeks to deploy/tune per agent; 30-day full review period recommended.
Result
Reported result
~3,000 ghosted contacts; 72% open rate; contributed to 15% of London event revenue from a previously untouched segment (SaaStr operator reports).
Label: self-reported (SaaStr operator blog)
~3,000 ghosted contacts; 72% open rate; contributed to 15% of London event revenue from a previously untouched segment (SaaStr operator reports).
Label: self-reported (SaaStr operator blog)
Sources
Summaries are our paraphrase of the linked source. Spot an error? Tell us.
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