What Is a GTM Engineer? How Clay Runs GTM Engineering with Alex Lindahl and Austen Allred
Clay replaced traditional RevOps with a revenue platform team of GTM engineers who build plays, run sprints off a backlog, capture rep edits as feedback, and retire plays every 3-6 months.
Note: Guest works at Clay (a GTM tool vendor).
- Format
- YouTube
- Creator / show
- Gauntlet AI
- Useful part starts
- 2:06
- Tools mentioned
- Clay
Summary notes
Notes from show description and chapters.
- 2:06 Revenue platform team vs RevOps: GTM engineers build plays and infrastructure.
- 8:15 Prioritize a backlog into sprints; capture rep edits as feedback; retire plays every 3-6 months.
- 14:41 Agents filled 6,000+ B2B demo forms; only about a third of companies replied, which became a benchmark report.
- 21:20 Forward-deployed engineers alongside customer success.
- 30:24 Hiring GTM engineers (early sales hires from civil engineering and anthropology).
- 42:05 Executive LinkedIn program that drove ~1,000 people to one webinar.
In their words
“Go-to-market teams are gonna run more like software teams, 'cause you need to iterate much faster.”Alex Lindahl, Clay
Notes are our paraphrase of the source's show description and chapters, not a transcript. Spot an error? Tell us.
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