Why Most Go-To-Market Motions Collapse at Scale, with Jeanne DeWitt Grosser, COO at Vercel
Treat GTM like a product that's designed, tested and iterated. Use AI to debug GTM process failures; it changes execution, not fundamentals. Plus why 'lost on price' is usually a lie.
- Format
- YouTube
- Creator / show
- GTMnow
- Useful part starts
- 6:30
- Tools mentioned
- None named in the source
Summary notes
Notes from show description and chapters.
- 2:00 Treat go-to-market like a product.
- 4:45 Design the experience of being sold to.
- 6:30 Use AI to debug GTM process failures.
- 9:00 Why 'lost on price' usually isn't about price.
- 12:00 What GTM engineering actually is.
- 16:00 The rise of the forward-deployed engineer.
- 20:45 AI, agents, and what still needs human judgment.
- 25:45 What great reps do differently in the AI era.
In their words
“Yes is great. No is great. Maybe will kill you.”Jeanne DeWitt Grosser, COO, Vercel (chapter title)
Notes are our paraphrase of the source's show description and chapters, not a transcript. Spot an error? Tell us.
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